Fast Times need Fast Branding
CurtDoty.co has launched a new service offering Startup Accelerator, which helps companies on strategy, product development, branding and building senior teams. Providing a full spectrum of services for growth-stage companies. Unlike other companies considered startup accelerators, CurtDoty.co focuses its efforts on branding. Whatever stage a startup is in, start-up stage, seed or early stage, growth stage, or late stage, branding is many times overlooked. Branding is more than a logo and one of the many challenges for startups is branding. When and how to do it. As defining your brand defines your product offering, it is imperative that branding, and all it entails, is not an afterthought, but a strategic initiative that builds consensus within your executive team and is a building block to a coherent plan and product rollout. CurtDoty.co has advised startups and growth stage companies in the media, consumer, and B2B services industries.
Curt Doty, Founder and creative director adds, “ Pivoting and/or launching a company during these challenging times can be difficult. We are here to help and advise. We have a network of brand advisors and strategists to help define and build your business plan and your go-to-market strategy. Over the past 5 years, CurtDoty.co has been helping startups and surprisingly, the venture and investment world has held up well through this pandemic.”
Recent launches include News Tech company enViibe, Luxury Cannabis Curation company HighGarden Collective and media curator ShoBinj.
Curt is a seasoned executive who has launched media brands around the world and has developed a tried and true process inclusive of Naming, Product Development, Creative and Communications Platforms, Corporate Identity, Website and sales collateral. The maturation of this process has led to helping new startups to Go Fast when developing their MVP and clearly communicate their brand offering to investors and ultimately, their customers.
Recent Case Studies for Startups
Curt adds, “We have been busy helping existing companies and brands pivot to this new post-covid world and there is a lot of creativity and energy out there as we head into 2021. Rebuilding our country’s economy is tied closely to the innovation happening in the Startup world. We are there to nurture and facilitate these young companies. It is an exciting time full of optimism.”
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