If you are an entrepreneur just starting out, you’ll soon come to intimately understand the phrase, “it takes money to make money.” Even in a digital era that makes it easier than ever to start a professional business in your home…

On the 51st anniversary of the tragic shootings on the Kent state University campus, an important film that documents the origins of student protests on the campus leading up to May 4, 1970 is finally here.

Fire in the Heartland: THE KENT STATE STORY is the story of the struggle of a generation of students at Kent State University who stood up in the 1960s and 70s for Civil Rights and against racism, violence, and the war in Vietnam, and paid for it with their lives.

New Mexico Angels’ mission is to provide opportunities where its members can obtain outstanding financial returns by investing in early-stage companies in New Mexico and the Southwest Region and accelerating them to market leadership. Working with the venture capital community and angel groups in the Southwestern area, they are a vital source for startups.

CurtDoty.co has launched a new service offering Startup Accelerator, which helps companies on strategy, product development, branding and building senior teams. Providing a full spectrum of services for growth-stage companies. Unlike other companies considered startup accelerators, CurtDoty.co focuses its efforts on branding. Whatever stage a startup is in, start-up stage, seed or early stage, growth stage, or late stage, branding is many times overlooked. Branding is more than a logo and one of the many challenges for startups is branding. When and how to do it. As defining your brand defines your product offering, it is imperative that branding, and all it entails, is not an afterthought, but a strategic initiative that builds consensus within your executive team and is a building block to a coherent plan and product rollout. CurtDoty.co has advised startups and growth stage companies in the media, consumer, and B2B services industries.

CurtDoty.co celebrates their 2 year anniversary of launching the SANTA FE ART EXPERIENCE app, available on the app store, a new way to discover every gallery, museum and artist studio in town.

At a time when Santa Fe’s Art economy is hurting, the SANTA FE ART EXPERIENCE has persisted and supported the community. From creating awareness and supporting local charities to sharing local artists tales of their Covid Survival.

NCI, the leader in closed captioning for over 40 years approached CurtDoty.co to help them modernize their website, which had not been updated for years and did not reflect their position in the industry, let alone clearly communicate their services.

This began a collaborative effort that started with a site content audit, SEO audit and a more streamlined sitemap. This effort led to a more cohesive communication strategy that clearly pivoted and differentiated NCI’s services and emphasized growing opportunities, now that the world is streaming and zooming more than ever.

Film marketing veteran Curt Doty got his chance to contribute to the 10th Annual Santa Fe Independent Film Festival by helping elevate their brand with a little exploration and a little help from his wife and creative partner, Debra White Doty.

The creative duo set out to understand the history of the festival and it’s iconography. A lengthy download from the festivals founders Liesette Paisner Bailey and Jacques Paisner, led to a greater understanding and appreciation for the festival’s mascot, the Dog.

Award-winning entertainment branding and marketing veteran Curt Doty has launched Vertuoso as the industry’s first creative and production agency specifically focused on “Vertical Storytelling.” Vertuoso will work with brands, agencies, studios, networks, and media companies to collaborate on enhancing and optimizing video campaigns by taking advantage of the public’s latest behaviors in their consumption of social video. The new company is based in New York and Santa Fe, New Mexico.

As Data and Analytics are taking over the Advertising and Marketing world, it is increasingly difficult for Creatives to have a voice, and for that matter, relevance, in this ever-changing landscape. I have been a creative for over 25 years. I have sat through many focus groups across the country, watching the various biases that result from a clever moderator to an assertive participant. Qual and Quant studies never really dive into what the sub-conscious actually thinks. Though I do believe traditional research methods have certain value, but If you are seeking the truth, it lies in the brain.