WHAT WE DO

A BRANDING AND MARKETING CONSULTANCY FOR THE DIGITAL AGE PROVIDING BEST OF BREED SOLUTIONS BUILT UPON A LEGACY OF AWARD WINNING RESULTS.

 
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THE SWEET SPOT OF INNOVATION

The Sweet Spot of Innovation lies at the intersection of Content, Technology and Design. Whether it is interactive content on your TV, your smartphone or your Blu-ray. People like interacting with stories in new ways.

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Curt has a knack for identifying unique, creative ways to address communications challenges. He has been able to maintain a contageous curiosity about his work and life that always seems to inspire fresh thinking. He is very collaborative and an all-around great guy. Was a pleasure to work with him.

/  JIM WETMORE, Executive Vice President, Co-Leader California Healthcare Practice at Weber Shandwick/

 

INNVOVATION TIMELINE

1992

First Talent ID’s for CBS

1994

First Million Dollar Network Redesign in Germany – ProSieben

1995

First Daypart Network Branding in Germany – SAT.1

1996

First Branded Private Channel in China – Phoenix Channel

1997

First Electronic Program Guide branded channel – Prevue

1998

Evolved TV Guide into Branded EPG Cable Channel

1999

Launched first cable network as service channel – Discovery Health

2000

Evolved gaming cinematics with branded focus and new camera angles – EA

2001

First branded UI for gaming – EA Sports

2005

Pioneered process and marketing for DVD Originals - Universal

2006

Translated Toshiba’s HDDVD spec to first branded interactive features – U-Control

2007

Transitioned DVD Menus to branded HDDVD Navigation paradigm – Universal

2008

First Live Director LIVE CHAT with connected Blu-ray – Universal

2009

First Mobile App remote control tied to Blu-ray – Mobile Blu

2010

Launched eBooks for Apple

2011

First Mobile Interactive Movies for smartphones – Microsoft/Paramount

2012

Pioneered Movie Search with UX design for iTunes Trailers App

2013

First Apple iBA multi-touch eBook – Rolling Stones 50 and First movie marketing eBook for Les Miserables - Universal

2014

First interactive horror movie released as an app – Haunting Melissa

2015

Pioneered content marketing hubs with Fortune 500 companies

2017

Launched Vertuoso – First agency focused on vertical mobile storytelling

2019

Pioneered vertical content and launching 10 shows on Snap and IGTV - Viacom


 

EXPERIENCE

Curt Doty, former studio executive and award-winning marketer, brings leadership experience across the entertainment and branding worlds. 

As a creative entrepreneur, he launched two consultancies. CurtDoty.co specializes in integrated marketing, multi-channel storytelling, branding, identity and user experience with client engagements with Wizard World, Topps, The Grammys, Maserati, AARP, Spalding, Z-Living, The Decorist, Red Bull, Starz, The Santa Fe Independent Film Festival and many more. Vertuoso.co specializes in mobile focused vertical storytelling, branded and original content  with recent clients of Viacom, Nickelodeon, MTV, BET, Snapchat and IGTV.

Curt has an extensive legacy in television having worked on branding and image campaigns for clients such as Warner Bros TV, TV Guide, Discovery, ABC, FX, StarTV Asia and SAT.1.

His experience in movie marketing includes clientele such as Universal Pictures, 20th Century Fox, Fox Searchlight, Dreamworks, Focus Features, Miramax, and Warner Bros.

His Fortune 500 clientele have included GM, Carl’s Jr., Bausch + Lomb, Pond’s, Covered California, Degree, GoGo, Genentech, Michael & Susan Dell Foundation, TracFone, USPS, Ubisoft, Abbott, US Army, Housing of Urban Development and Motorola.

Curt’s last 13 years have been focused on technology and innovation. With R&D projects with Apple, Toshiba and Microsoft, he pioneered interactive content for mobile, Blu-ray and multi-touch eBooks.

Based in Santa Fe, he manages both coasts and a whole new clientele and continues to be a thought leader, visionary and outspoken creative on what is happening in Tech, Content and Design.

 

 

LEGACY CLIENTELE

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What is great about Curt, is how quick he understands emerging ideas and how that can translate into a great implementation. He has helped us build and develop new formats for content and been a key advocate for helping get the word out about why making content that is uniquely digital can be a great customer experience.

/  DAN MARUSICH, DirECTOR iTunes Video Business Dev. at Apple  /