Branded storytelling

Storytelling is one of the most powerful ways to breathe life into your brand and often called one of the main components of a content marketing approach. You can take a multi-level marketing strategy, target a variety of demos and speak to them in an authentic way on the appropriate platform. In order for consumers to form a personal connection with your brand, these stories must be creative, inspirational and have a wider appeal for your narrative. Buyers will appreciate seeing video efforts that are being used to generate key defensive and optics results.

The Brand Narrative

Storytelling can be an approach in a specific project but also a way of writing and creating content, by coupling personal and existing stories to the brand narrative. It’s about emotions, experiences, needs and the written and unwritten images associated with these emotions and needs, in relationship to what your brand evokes. The ultimate goal of marketing is to inspire, whether it motivates change, encourages brand preference or educates in new ways.

Curation

Stories must be personal. The story must be compelling and often factual. While it is important to tell your own story, customer narratives have the largest long-term impact on brands.

The Medium and the Message

The key to success is knowing which story to tell on which platform or channel. Different demos live on different channels and as we broaden your base, it is important to understand where your consumers live.

Emotion, authenticity, personal connections and driving to action.

The Curt Doty Company can help you breathe life into your brand. Give us a call.

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MediaSlam is a podcast and publication of CurtDoty.co that discusses the intersection of design, content and technology. Follow Curt Doty on Linkedin and Follow MediaSlam on Clubhouse. To learn more, go to www.curtdoty.co/mediaslam