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BAKED CANDY

A Creative Consultancy

Branding | Marketing | Product Development | UX Design

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A Creative Consultancy focused on Branding, Marketing and Product Development

IDENTITY DESIGN

What is a brand identity? Is it your logo? Your color palette? Your infographic style? It’s all that—and more. A brand identity is the outward expression of a brand, including its trademark, name, communications, and visual appearance. The result of this outward expression is what people remember. A brand identity is the sum total of how your brand looks, feels, and speaks to people. (Sometimes that even includes how it sounds, tastes, feels, moves and behaves.) Ultimately, a brand identity is a way to communicate with the world, differentiate yourself from your competition, and create a brand experience that encourages people to engage with you.

TAKE THE FIRST STEP AND FILL OUT A PROJECT BRIEF HERE