CASE STUDY
Godfrey Reggio Foundation
THE PROBLEM
Marti Reggio, wife of renowned filmmaker Godfrey Reggio, approached the Curt Doty Company to help them launch their new venture, The Godfrey Reggio Foundation, starting with their website, which would be a content hub at the center of a digital ecosystem in support of Godfrey’s ongoing philosophy and education.
THE OPPORTUNITY
This began a collaborative effort that started with a discovery phase of understanding and articulating the vision for the organization. This effort led to a more cohesive communication strategy that clearly defined the offerings and emphasized growing opportunities stemming from Godfrey’s latest film, Once within a Time.
THE SOLUTION
The next step was the branding exercise which yielded the identity and mission. Godfrey Reggio is an acclaimed filmmaker, best known for his groundbreaking trilogy of films - "Koyaanisqatsi," "Powaqqatsi," and "Naqoyqatsi." These cinematic masterpieces, often described as "visual symphonies," artfully combined mesmerizing visuals with thought-provoking ideas, encouraging viewers to reflect deeply on the human condition and its interactions with the environment and technology. The Godfrey Reggio Foundation seeks to uphold this visionary approach to filmmaking, emphasizing the power of the moving image as a catalyst for social and cultural change.
Our Mission
The Godfrey Reggio Foundation is a non-profit educational organization dedicated to the legacy and vision of renowned filmmaker Godfrey Reggio. Guided by his wife, Marti Reggio, the Foundation aims to perpetuate Godfrey Reggio's profound impact on the world of cinema and philosophy by fostering a creative and intellectually stimulating environment. Through public discussions, correspondence, and engagement on various media platforms, we seek to promote the transformative power of filmmaking and explore the concept of "Future Present" as a guiding principle for life and beyond, all while embracing the potential of social media to connect and educate. If you would like to donate, click here.
Donate to the Future Present
The Godfrey Reggio Foundation, under the stewardship of Marti Reggio, stands as a testament to the enduring legacy of Godfrey Reggio's transformative vision. Through an unwavering commitment to the art of filmmaking, the philosophy of "Future Present," and the ever-evolving landscape of social media, we endeavor to inspire minds, shape perspectives, and empower individuals to create a better, more interconnected world. Together, we embrace the timeless adage: "The future is not some place we are going but one we are creating." With the power of film and the reach of social media, we are dedicated to co-creating that future, in life and beyond.
Creative Director Curt Doty adds, “I have been a longtime fan of Godfrey’s as Koyaanisqatsi came out when I was still in Art School and was amazed at how much he could say with this film without an once of dialogue or narration. Fast forward in time lapse version to today and I found myself living in his hometown and very much a part of the family of the Independent Film-making community that he is part of. What an honor.”
OTHER FOUNDATION WORK
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ADDENDUM
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Credits
Godfrey Reggio
Marti Reggio
Special Thanks to
I.R.E.
Steven Soderbergh
Linda L. Carfagno