Scaling for Success

Growth without structure leads to chaos. At CurtDoty.co, our scalability model is intentionally designed to support rising client demand while preserving quality, creativity, and operational clarity. This strategy ensures we can serve small businesses, regional brands, and civic institutions with the same strategic discipline—at scale.

Tiered Service Offerings

We’ve structured our offerings across three tiers to match client size, readiness, and strategic ambition:

  • Starter: Rapid-deployment packages for early-stage or low-budget clients (e.g., social bundles, templated sites).

  • Growth: Mid-level service engagements including strategy, campaign execution, and analytics.

  • Strategic Partnership: Ongoing, multi-channel campaigns, brand stewardship, and high-touch creative leadership.

Automation + Human Insight

Reporting is automated where possible—but always accompanied by human interpretation and strategic recommendations. This hybrid approach reinforces our value and drives client retention.

Standardized Frameworks

Onboarding, creative briefing, measurement, and QA are all governed by consistent protocols. This ensures clients receive the same strategic rigor whether they enter through Tier 1 or Tier 3—scaling excellence without reinventing the wheel.

Championing Bold Creativity

Creativity is not packaging. It is the product.

We don't aim for safe. We aim for standout. And to quote R.J. Abbott, "A reminder that automation without imagination, is meaningless." This is more than philosophy; it’s a filter. If an idea doesn’t stir something—laughter, confusion, awe, anger—it’s not ready. In a world of beige branding and AI optimized copy, being forgettable is fatal.

What Bold Creativity Means to Us:

  • We push for reaction, not approval. If no one loves it, no one remembers it.

  • We design for differentiation, not comfort. Comfort is where creativity goes to die.

  • We don’t “add creative” at the end. Creativity is the work.

Making the Creative Process the Product

Our strategy decks are not just internal tools—they are value-driving client products. Our ideation process is an asset. Our storytelling frameworks are differentiators. This mindset shapes everything from pricing to presentation: clients aren’t just buying assets—they’re buying creative courage.

Branding Methodology

Strong brands aren’t built—they’re uncovered. Our branding process is designed to reveal, refine, and express the truth of a business in a way that commands attention and drives belief.

Integrated Approach

Every brand engagement at Hutton begins with discovery. We integrate:

  • Quantitative research (audience, market, analytics)

  • Qualitative insight (stakeholder interviews, competitor audits)

  • Narrative strategy (core messaging, tone of voice)

  • Visual systems (logos, color, type, and visual principles)

Differentiation is the Goal

In a sea of sameness, we build brands that stand alone. We emphasize:

  • Emotion: Brands must resonate, not just explain.

  • Clarity: Simplicity wins in saturated markets.

  • Memorability: If you’re not remembered, you’re irrelevant.

Unified Expression

Verbal and visual outputs must speak in harmony. We create systems that link identity, messaging, and behavior—across every channel.

Strategy Before Execution

No design begins without definition. No campaign launches without brand alignment. Brand clarity drives everything—from web builds to media buys.

Our Methodology

We can help you define your Vision, Mission and Position through our Pivot Process or launch your startup and activate content marketing strategies through building digital ecosystems. Our Communication Platform and Creative Platform process develops a well rounded brand strategy in support of your corporate identity.

The Curt Doty Company is dedicated to helping businesses re-position for growth. We do this through consulting, branding and marketing. Our branding process is a highly collaborative and consensus building approach to tackle brand creation or brand pivots.

© 2023 Curt Doty Company LLC. All rights reserved.

Immersion

Our Immersion process consists of one-on-one stakeholder interviews to gain a deep understanding of your business and sector.

Core Truths

Our process is a collaborative effort to articulate five essential truths about your audience — what drives them and how to best connect and engage with them. By closely examining these five principal elements, we eventually arrive at a core truth. That core truth tells us what we must do to provoke a brand’s audience to action.It’s all about finding a point of inspiration that will help us shape a story with the power to engage.

Communication Platform

Based on these core truths, we then formulate a Vision, Mission and Position based a on a new set of Core Values. This becomes the foundation for a communication platform, which supports internal and external messaging that leads to marketing communications.

Brand Evaluation

Branding is more than a logo and encompasses the entire Customer Experience (CX). Based on the brand audit and insights gained, we can then tackle and recommend a visual identity that allows for growth and leverages any current equity. We deliver a brand style guide to guide the implementation and provide inspiration for future work.

Product Roadmap

A hands-on workshop with our consulting team will address the insights from the core truths and you will receive prioritized actionable recommendations for unlocking growth. Over the course of this 1-2 month consultation, we develop a customized growth plan for your business based on our audit of your brand, social, product, marketing, and operations.

Brand Storytelling

Telling your story must be done with more than words. Video is the most compelling media to effectively connect emotionally with your audience. We’ll develop and shoot a hero video for your business that will span all current and future marketing channels helping your brand and business PIVOT to new growth and success.