Branding

We can help you define your Vision, Mission and Position through our Pivot Process or launch your startup and activate content marketing strategies through building digital ecosystems. Our Communication Platform and Creative Platform process develops a well rounded brand strategy in support of your corporate identity.

The Curt Doty Company is dedicated to helping businesses re-position for growth. We do this through consulting, branding and marketing. Our branding process is a highly collaborative and consensus building approach to tackle brand creation or brand pivots.

Immersion

Our Immersion process consists of one-on-one stakeholder interviews to gain a deep understanding of your business and sector.

Core Truths

Our process is a collaborative effort to articulate five essential truths about your audience — what drives them and how to best connect and engage with them. By closely examining these five principal elements, we eventually arrive at a core truth. That core truth tells us what we must do to provoke a brand’s audience to action.It’s all about finding a point of inspiration that will help us shape a story with the power to engage.

Communication Platform

Based on these core truths, we then formulate a Vision, Mission and Position based a on a new set of Core Values. This becomes the foundation for a communication platform, which supports internal and external messaging that leads to marketing communications.

Brand Evaluation

Branding is more than a logo and encompasses the entire Customer Experience (CX). Based on the brand audit and insights gained, we can then tackle and recommend a visual identity that allows for growth and leverages any current equity. We deliver a brand style guide to guide the implementation and provide inspiration for future work.

Product Roadmap

A hands-on workshop with our consulting team will address the insights from the core truths and you will receive prioritized actionable recommendations for unlocking growth. Over the course of this1-2 month consultation, we develop a customized growth plan for your business based on our audit of your brand, social, product, marketing, and operations.

Brand Storytelling

Telling your story must be done with more than words. Video is the most compelling media to effectively connect emotionally with your audience. We’ll develop and shoot a hero video for your business that will span all current and future marketing channels helping your brand and business PIVOT to new growth and success.