Media Planning

Creative Intelligence Meets Media Precision

The Curt Doty Company has expanded its core offering to include Media Planning Services, led by founder and creative force Curt Doty in the role of Media Strategist. This extension complements a rich history in brand storytelling and design innovation with a sharp, regionally grounded approach to media strategy.

Regional Mastery, National Impact
With deep operational and cultural knowledge of New Mexico, Curt Doty Company offers uncommon insight into media behaviors across diverse local markets. That means smarter buys, better placements, and more relevant messaging—especially for clients in media, non-profits, technology, travel, and lifestyle sectors.

Media-Agnostic, Strategy-Focused
We don’t push platforms—we pursue performance. Whether it’s Print, Travel Sites, On-Air, Online, Outdoor, Theatrical, or Screen-Based Media, every plan is built for maximum resonance, not just maximum reach.

The Shift: Paid Social is Losing Steam
The digital landscape has changed. Paid social is no longer the ROI engine it once was. Rising CPMs, algorithmic chokeholds, and increasing user ad fatigue have driven businesses to question the spend. The new power play? Organic social and content-led storytelling. Not only are audiences more receptive, they’re more engaged when content is native, credible, and human.

Content Marketing Is the New Media Plan
We treat content strategy as media strategy—because what you say is just as critical as where you say it. Curt Doty Company integrates campaign messaging with high-impact creative, influencer integration, and regional nuance to deliver content that moves the needle organically—without boosting every post into oblivion.

Creative + Strategy = Results
Curt Doty brings a rare hybrid perspective: creative director meets media strategist. His expertise in narrative, branding, and performance marketing translates into smarter campaigns and more emotionally intelligent media. In a world of AI noise and media bloat, this human-first approach stands out.