FULLFILL

The Challenge

FULLFILL contracted the CurtDoty.co to develop a brand, interface, UX, and editorial look that would support a new twelve week weight loss program. To be released as a mobile app, it immediately competed with a slew of competitors.

How FullFill is Different

FULLFILL takes a human approach to weight loss. Therefore all the imagery used is relatable, attainable and presented positively. A well written program that helps you along the way with tips, guidance and encouragement.

Branding

Brand Positioning

The Ultimate Weight-Loss-For-Life Solution

Brand Promise

FullFill helps people lose weight for good by feeling in control of their food, their weight and their health.

Brand Essence

Empowerment to be the person you want to be.

Corporate Identity

Representing FREEDOM, We used the framework of the letter “f” from the word Fullfill, the icon stand for freedom and fulfillment. The metaphor of a butterfly symbolizes transformation. A sophisticated palette signifies an exciting and electric brand.

Onboarding Screens

“Curt is the consummate professional and an absolute pleasure to work with. He is current on the latest market trends and consumer expectations and combines that with his years of experience to provide effective solutions and strategies. Most notably, his collaborative style and his ability to meet his clients at their level combined with his focus on the project’s objectives makes him an extremely effective manager. I look forward to the next opportunity to work with him on a project.”

— Peyman Dadmehr, CLO & Head of Operations at Fullfill, Inc.