Non-Profit Services

Simplifying Nonprofit Operations

At CurtDoty.co, we partner with nonprofits to help them craft, support, and promote their mission effectively.

Marketing Consulting

We guarantee marketing results that are measurable, consistent, and reliable.

Marketing Strategy

Our approach to amplifying your reach and revenue includes:

  • Aligning your team and partners with clear goals.

  • Setting specific objectives for every campaign or initiative.

  • Identifying and testing areas for enhancement.

Editorial Planning and Scheduling

We utilize project management platforms to oversee all your marketing, social initiatives and content tasks in one centralized location.

Marketing Performance Evaluation

Our comprehensive audit assesses the efficiency of your existing marketing techniques, both online and offline, along with your technology tools. We provide actionable insights and recommendations for enhanced outcomes.

Mapping the User Journey

We chart the pathway customers take with your organization, from initial purchase through to becoming a regular donor.

The user journey for nonprofit constituents maps out the series of interactions or steps that individuals take with your organization, from initial awareness to becoming active supporters or donors. Understanding this journey is crucial for nonprofits to create meaningful and effective engagement strategies. Here's a closer look at the typical stages of the user journey for nonprofit constituents and how to optimize each phase:

1. Awareness

  • Stage Description: Potential supporters first become aware of your nonprofit and its mission. This could be through social media, word of mouth, events, or advertising.

  • Optimization Strategies: Use targeted messaging and outreach efforts to introduce your cause to potential constituents. Highlight the impact of your work through storytelling and compelling visuals to capture attention and spark interest.

2. Interest

  • Stage Description: Once aware, individuals seek more information about your organization, its goals, and how it achieves its mission. They may visit your website, follow your social media channels, or subscribe to your newsletter.

  • Optimization Strategies: Provide easily accessible and engaging content that educates about your cause and shows the difference your organization makes. Use calls-to-action (CTAs) to guide potential supporters on what to do next, such as signing up for more information or attending an event.

3. Engagement

  • Stage Description: Engagement involves individuals taking an initial step to support your organization, such as making a small donation, volunteering, or attending an event.

  • Optimization Strategies: Make it easy for individuals to engage with your cause. Offer various ways to get involved, and ensure the process is straightforward and rewarding. Acknowledge and thank every act of engagement to build a positive relationship.

4. Support

  • Stage Description: After the initial engagement, individuals become regular supporters. This might mean recurring donations, consistent volunteering, or advocacy on behalf of your nonprofit.

  • Optimization Strategies: Foster ongoing relationships with your supporters through regular communication, updates on the impact of their support, and opportunities for further involvement. Personalization is key; tailor your communications to reflect their specific interests and previous engagements with your organization.

5. Advocacy

  • Stage Description: The most committed supporters become advocates for your cause. They spread the word, recruit others, and may take on leadership roles within supporter communities.

  • Optimization Strategies: Recognize and empower your advocates by providing them with the tools and platforms to share their stories and your cause. Create ambassador programs or special events to acknowledge their contributions and encourage deeper involvement.

Optimizing the Journey:

  • Personalization: Tailor interactions based on the individual's previous engagements and preferences.

  • Feedback Loops: Regularly solicit and act on feedback to improve the experience and address any concerns or barriers faced by your constituents.

  • Data-Driven Insights: Use data analytics to understand how constituents move through the journey, identify drop-off points, and optimize strategies accordingly.

Understanding and optimizing the user journey for nonprofit constituents not only enhances the experience for your supporters but also maximizes the impact of your organization by fostering deeper engagement and commitment to your cause.

Website Design

Elevate your community engagement and boost revenue with optimized user experiences. We have created storytelling opportunities with responsive websites for many brands. These content hubs, each unique in their strategy and positioning, have increased performance and engagement upon their launch. With paid syndication, measurement and analytics, each of these recent sites have achieved their goals, increased their audiences and advanced their respective brands in the digital and social sphere. We lead various stages in the process from deep discovery, content auditing, technology strategy, user experience, rapid prototyping, design, development, QC and analytics reporting. Through rigorous planning, scoping, process, governance, collaboration and implementation, We have led the creation of unique storytelling engines, whether it is for a product or a startup.

Choosing Squarespace: Why It Makes Sense

  • Content Management: Squarespace's intuitive tools streamline the process of content management, allowing for easy updates and maintenance of your online presence.

  • Key Features: Our websites are responsive, secure, and SEO-optimized, designed to meet your specific business requirements. Squarespace's versatility supports everything from appointment scheduling to online sales.

  • Hosting and Security: Squarespace ensures your website's reliability and security, with direct hosting payments and a 99% uptime guarantee.

  • E-Commerce and More: As a leading platform, Squarespace simplifies online sales, whether it’s for physical goods worldwide, digital products, or scheduling services with online payments, providing endless opportunities for your online business.

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