CASE STUDY

FIRE IN THE HEARTLAND: THE KENT STATE STORY

THE PROBLEM

Fire River Pictures contacted the CurtDoty.co to help them promote their latest documentary celebrating the 50th anniversary of the Kent State Massacre.

THE OPPORTUNITY

The strategy was to build a film marketing site that supported the film with recent trailers, clips, press kits and downloadable elements for promotion.

THE WEBSITE

The website Curt designed and built became a new hub for the campaign, housing all the content marketing, press materials and credits for the film.

“Love it! Beautiful. Powerful”

— Chic Canfora - Activist/producer

Fire in the Heartland: THE KENT STATE STORY is a documentary film about a generation of young people, who stood up to speak their minds against social injustice in some of our nation’s most turbulent and transformative years, the 1960s through the 1970s. On May 4th, 1970, thirteen of these young Americans were shot down by the National Guard in a shocking act of violence against unarmed students. Four, Jeffery Miller, Sandy Scheuer, Bill Schroeder and Allison Krause, were killed. Immediately afterward the largest student strikes and protests in history swept across 3,000 campuses nationwide, punctuated ten days later by the shooting of African American students at Jackson State University. There, authorities fired on unarmed black student protestors and twelve were wounded and two, James Earl Green and Phillip Lafayette Gibbs, were killed. This student protest in America did not arise from nowhere. It represented state violence against the student voices of protest against the continuing racist violence against African Americans in the United States and the perpetration of one of the most corrupt, terrible, and violent wars in US history waged against the Vietnamese people where 58,000 US Soldiers and over 3 million Vietnamese were killed.

PRESSKIT

MOVIE POSTER