A grassroots effort that was translated into 13 languages and distributed through local networks and agents proved highly effective as the definitive informational source to give greater understanding of the Affordable Care Act. I led the campaign that echoed the on-air look and feel but went much deeper into the critical answers. My writing and design team worked through all the hurdles of communication and print production. One of the most successful campaigns was the coaster campaign targeting Millennials, the invincibles, who needed to know that they need and can afford health insurance through some clever equations. Agency: Weber Shandwick