Multi-touch eBooks were pioneered by Apple and perfected with their proprietary software, iBA. One of the first major eBooks to occupy their store was Rolling Stones 50, reimagined by Hollywood Agency Bemis Balkind, under the leadership of Aubrey Balkind and Curt Doty. Designers Lisa Wiscombe and Weston Doty pioneered and innovated the format. This type of interactive experience, inclusive of audio and video, paved the way for movie marketing eBooks, of which Universal’s Les Miserables was the first, also produced by Curt Doty and his team at Bemis Balkind.