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The key objective of marketing is to drive sales and generate revenue. It involves creating awareness, generating leads, and converting those leads into customers. Marketing strategies are designed to attract, inform, persuade, and retain customers through targeted communication and value propositions.
We have created storytelling opportunities with responsive websites for many brands. These content hubs, each unique in their strategy and positioning, have increased performance and engagement upon their launch. With paid syndication, measurement and analytics, each of these recent sites have achieved their goals, increased their audiences and advanced their respective brands in the digital and social sphere.
User experience (UX) design is the process design teams use to create products that provide meaningful and relevant experiences to users. UX design involves the design of the entire process of acquiring and integrating the product, including aspects of branding, design, usability and function.
Build your social community with us! We love social media. Through persona profiling, we research and determine what channels your audience lives in and how best to connect with them. A detailed Social Calendar is developed and a consistent regimen of posting and amplifying ensues. Give us your next project.
Embracing Agile processes and rapid prototyping with his dev team, Curt has worked on R&D deals with Microsoft and Paramount Pictures, he pioneered the user experience of the first interactive movies for your smartphone, which included ten movie apps for hits such as School of Rock, Mean Girls and True Grit.
I have worked on identities for years, some personally and many through collaborations with other great designers and design teams that I have led. I have developed a process and aesthete for communicating a company's brand, position and goals through the use of metaphors, concepts and typography. We have branded, re-branded and launched over 20 TV networks worldwide. Add to that, corporate identity for dozens of startups and products, we love Identity development. Give us your next project and we will included a detailed brand styleguide.
Multi-touch eBooks were pioneered by Apple and perfected with their proprietary software, iBA. One of the first major eBooks to occupy their store was Rolling Stones 50, reimagined by Hollywood Agency Bemis Balkind, under the leadership of Aubrey Balkind and Curt Doty. Designers Lisa Wiscombe and Weston Doty pioneered and innovated the format. This type of interactive experience, inclusive of audio and video, paved the way for movie marketing eBooks, of which Universal’s Les Miserables was the first, also produced by Curt Doty and his team at Bemis Balkind.
The Curt Doty Company is dedicated to helping businesses re-position for growth. We do this through consulting, branding and marketing. Our proprietary PIVOT PROCESS is a highly collaborative and consensus building approach to tackling growth initiatives.