CASE STUDY

HAPPY CAMPER LIVE: THE LAUNCH

THE PROBLEM

How do you spread the joy and excitement of Summer Camp all year long to the entire world? Build a destination that shares the magic.

THE SOLUTION

How can our strategy and approach expand the Happy Camper Live marketshare? Through a multi-channel approach, inclusive of a new creative campaign, an enhanced website, and Social strategies, digital marketing, content marketing and media planning represent a bold solution to a solvable challenge.

CORE VALUES

Here are the core values that Happy Camper lives by:

Be advocates to parents to inspire kids PASSIONS

IMMERSE the World in the magic of Summer Camp

INSPIRE kids through intuitive approaches that kids respond to

The JOY of discovery makes activities FUN and ACCESSIBLE to all

Providing FUN, adventure and activities that motivate kids to LEARN, DO, and SPARK life changing moments everyday

Help kids sustain CONNECTIONS long after the camp experience is over

THE VISION

To be the platform of choice for parents and summer camp owners that gives kids the ideas and experiences to discover and explore their passions globally.

THE MISSION

Happy Camper Live specializes in bringing a wide variety of activities inspired by the Summer Camp Experience to parents and children all year-round. We connect parents with their children in a unique, technologically enhanced way that inspires, educates and immerses kids to find their passion and connect with other like-minded kids around the world. We provide joyful discovery within an active, safe and accessible digital platform that summer camp owners adopt to extend the summer camp sharing experience long after camp is over.

THE POSITION

To parents, Happy Camper Live is the digital connection that provides joyful adventure and immersive discovery to create a meaningful connection between their children and Summer Camps. We deliver the Summer Camp Experience daily that provides inspiration and engagement through a safe and accessible online and mobile environment.