Started at budding branding agency Pittard Sullivan
First Talent ID’s for CBS
First Million Dollar Network Redesign in Germany – ProSieben
First Daypart Network Branding in Germany – SAT.1
First Branded Private Channel in China – Phoenix Channel
First Electronic Program Guide branded channel – Prevue
Evolved TV Guide into Branded EPG Cable Channel
Launched first cable network as service channel – Discovery Health
Evolved gaming cinematics with branded focus and new camera angles – EA Sports
Re-branded Electronic Arts as EA unifying all franchises and products
Pioneered process and marketing for DVD Originals - Universal
Translated Toshiba’s HDDVD spec to first branded interactive features – U-Control
Transitioned DVD Menus to branded HDDVD Navigation paradigm – Universal
First Director LIVE CHAT with connected Blu-ray – Universal
First Mobile App remote control tied to Blu-ray – Mobile Blu
Launched eBooks for Apple
First Interactive Movies for smartphones – Microsoft/Paramount
Pioneered Movie Search with UX design for iTunes Trailers App
First Apple iBA multi-touch eBook – Rolling Stones 50 and First movie marketing eBook for Les Miserables - Universal
First interactive horror movie released as an app – Haunting Melissa
Pioneered content marketing hubs with Fortune 500 companies
Architected the UX for Starz OTT app
Launched Vertuoso – First agency focused on vertical mobile storytelling
Pioneered vertical content and launching 10 shows on Snap and IGTV - Viacom
Redefined the presentation of news and social sentiment – enViibe
Pivoted the first fintech/deathtech SaaS brand
Developed and branded a Web3 social media platform