The Curt Doty Company is dedicated to helping businesses re-position for growth. We do this through consulting, branding, marketing, and product development. Our proprietary PIVOT PROCESS is a highly collaborative and consensus building approach to tackling growth initiatives.

Immersion

Our Immersion process consists of one-on-one stakeholder interviews to gain a deep understanding of your business and sector.

Core Truths

Our process is a collaborative effort to articulate five essential truths about your audience — what drives them and how to best connect and engage with them. By closely examining these five principal elements, we eventually arrive at a core truth. That core truth tells us what we must do to provoke a brand’s audience to action. It’s all about finding a point of inspiration that will help us shape a story with the power to engage.

Communication Platform

Based on these core truths, we then formulate a Vision, Mission and Position based a on a new set of Core Values. This becomes the foundation for a communication platform, which supports internal and external messaging that leads to marketing communications.

Product Roadmap

A hands-on workshop with our consulting team will address the insights from the core truths and you will receive prioritized actionable recommendations for unlocking growth. Over the course of this1-2 month consultation, we develop a customized growth plan for your business based on our audit of your brand, social, product, marketing, and operations.

Brand Evaluation

Branding is more than a logo and encompasses the entire Customer Experience (CX). Based on the brand audit and insights gained, we can then tackle and recommend a visual identity that allows for growth and leverages any current equity. We deliver a brand style guide to guide the implementation and provide inspiration for future work.

Brand Storytelling

Telling your story must be done with more than words. Video is the most compelling media to effectively connect emotionally with your audience. We’ll develop and shoot a hero video for your business that will span all current and future marketing channels helping your brand and business PIVOT to new growth and success.

The PIVOT PROCESS is designed for companies with a revenue of $1M to $100M in revenue and not necessarily designed for startups. Check out our Services for this sector.

Startup Accelerator

Our Startup Accelerator helps companies on strategy, product development, branding and building senior teams. Providing a full spectrum of services for growth-stage companies. Whatever stage you are in, start-up stage, seed or early stage, growth stage, or late stage, branding is many times overlooked. Branding is more than a logo and one of the many challenges for startups is branding. When and how to do it. As defining your brand defines your product offering, it is imperative that branding, and all it entails, is not an afterthought, but a strategic initiative that builds consensus within your executive team and is a building block to a coherent plan and product rollout. We have advised startups and growth stage companies in the media, consumer, and B2B services industries.

Pivoting and/or launching a company during these challenging times can be difficult. We are here to help and advise. We have a network of brand advisors and strategists to help define and build your business plan and your go-to-market strategy. Like Venture Builders, we pull in our experts from our network. Over the past 6 years, CurtDoty.co has been helping startups. Let us help you. Click on some of the case studies over the years.

MediaSlam is a podcast and publication of CurtDoty.co that discusses the intersection of design, content and technology. Follow Curt Doty on Linkedin and Follow MediaSlam on Clubhouse. To learn more, go to www.curtdoty.co/mediaslam