AI has a Branding Problem

As a branding expert observing the rapid evolution of technology, it becomes apparent that Artificial Intelligence (AI) has a branding problem. The term "Artificial Intelligence" often conjures up images of cold, soulless machines replacing humans, reminiscent of a dystopian future like the one depicted in the Terminator series. To shift this perception and harness the true potential of AI, it's time to rebrand it as "Augmented Intelligence," a concept that puts humans back into the equation and emphasizes the symbiotic relationship between humans and technology.

The current overuse of robotic imagery when discussing AI only perpetuates the doomsday narrative, fueling fears of job displacement and loss of control. In reality, AI has shown tremendous potential to elevate humanity, not replace it. It's crucial to showcase supportive imagery that highlights humans working in harmony with technology, their abilities amplified rather than replaced.

Generative AI, one of the transformative branches of AI, demonstrates how technology can supercharge human creativity and productivity. It empowers individuals and businesses to achieve more, accomplish tasks with greater efficiency, and unlock previously unimaginable possibilities. By focusing on Augmented Intelligence and its human-centric applications, we can dismantle the AI-doomsday prophecy.

RealmIQ, a pioneering AI consultancy, recognizes the significance of this paradigm shift. Instead of advocating for mass layoffs and trusting AI to fill the gaps, RealmIQ is championing the positive aspects of these transformative times. They are dedicated to educating and training leaders at the highest level, the C-Suite, to embrace the potential of AI fully.

The mission of RealmIQ is to empower companies to adapt, upskill their workforce, and leverage AI for the betterment of their businesses and employees. Through AI-enabled empowerment, organizations can unlock new levels of efficiency and productivity. By scaling responsibly with technology, companies can focus on growth, innovation, and creating meaningful connections with their customers.

Augmented Intelligence embodies a new era where humans and technology collaboratively shape the future. It's about embracing change, not fearing it, and recognizing that human ingenuity is at the core of this transformation. The success of this shift in perception lies in demonstrating the countless possibilities Augmented Intelligence offers and the positive impact it can have on society.

As the branding expert, I firmly believe that reframing AI as Augmented Intelligence is the catalyst for a more positive and prosperous future. By fostering a narrative of human empowerment through technology, we can overcome resistance and outdated fears. Let us embrace the potential of AI to unleash a new era of creativity, productivity, and progress for all of humanity. Together, we can build a future that is not dominated by machines but one where the human brain is supercharged by technology, leading to a brighter and more inclusive world.

If you are looking to start a genAI or chatGPT initiative, don’t hesitate to reach out to us. RealmIQ is our new practice focused to help ease companies into the AI future. RealmIQ is part of CurtDoty.co.

About the Company

Curt founded a digital consulting firm focusing on product development, social strategy, digital content, integrated marketing and user experience. A creative director for hire and a lead strategist, Agency clients include agencies such as SynaVoice, Prove, Walton Isaacson, Troika, Rogers & Cowan, Dailey and H+C. Brands include HUD, FHA, Edlio, AARP, Topps, The Grammys, Spalding, eCounterfeit Alliance and Wizard World. Recent work includes a re-brand of JATAI, re-branding the Santa Fe Independent Film Festival and launching startup brands enViibe, HighGarden Collective and FullFill. Curt also launched the SANTA FE ART EXPERIENCE, a tourism website, social community and a newsletter that is the definitive guide to the galleries and museums in Santa Fe. Curt created the OTT strategy and content features for STARZ TV. For Wizard World he designed all social content, static and video, signage and digital advertising, and also launched sub-brands WIZARD WORLD MUSIC, WIZARD WORLD GAMING and built the WIZARD WORLD STORE. Curt is a member of the New Mexico Angels and advises startup founders and entrepreneurs on branding and marketing. He is a sought after public speaker having been featured at Mobile Growth Association, Mobile Congress, App Growth Summit, Promax, CES, CTIA, NAB, NATPE, MMA Global, New Mexico Angels, and EntrepeneursRx.

MediaSlam is a podcast and publication of CurtDoty.co that discusses the intersection of design, content and technology. Follow Curt Doty on Linkedin and Follow MediaSlam on Clubhouse. To learn more, go to www.curtdoty.co/mediaslam. © 2023 Curt Doty Company LLC. All rights reserved. Reproduction, in whole or part, without permission of the publisher is prohibited.