In the realm of content marketing, generative AI offers numerous advantages. It can help marketers overcome creative blocks by providing fresh ideas and inspiration for blog posts, social media updates, email campaigns, and more.
Read More
Since its debut on November 30, 2022, ChatGPT has ensnared my curiosity, propelling me into an uncharted realm of exploration. Its intuitive interface and versatile applications have ignited spirited discussions at countless festive gatherings. Amidst the fervor, I found myself pondering the profound implications – both promising and cautionary – of this groundbreaking technological leap.
Read More
In the dynamic and ever-evolving world of creative agencies, the choice between being a generalist or a specialist has long been a topic of debate. While specialized boutiques may excel in their narrow domains, the case for a generalist agency, armed with extensive experience and a diverse skill set, can be just as compelling.
Read More
A recent study published in the AI Review (2023) explores the evolving role of generative AI in the industry and acknowledges the growing prominence of AI approaches due to their practical applications and immediate impact on business operations. Companies are increasingly turning to these solutions to achieve faster ROI and address specific business challenges.
Read More
Marketing is an essential part of any business, but not every company has the budget or resources to hire a full-time marketing team. However, this doesn't mean that small business owners can't succeed in marketing their products or services.
Read More
AI is revolutionizing the business landscape, disrupting traditional processes, technologies, and goals of organizations. However, implementing AI integration can be a complex and challenging task, requiring a robust change management approach. Change management, in the context of AI integration, refers to a systematic way of dealing with the transformation brought about by AI adoption.
Read More
In the annals of branding history, there have been numerous success stories of companies transforming, or pivoting their identities to stay relevant and ahead of the curve.
Read More
As a branding expert observing the rapid evolution of technology, it becomes apparent that Artificial Intelligence (AI) has a branding problem. The term "Artificial Intelligence" often conjures up images of cold, soulless machines replacing humans, reminiscent of a dystopian future like the one depicted in the Terminator series.
Read More
Artificial Intelligence (AI) is a rapidly evolving field with various subfields and branches. Terms such as generative AI, AI, machine learning, and other AI derivatives are often used interchangeably, leading to confusion among many. A popular phrase in use is “Powered by AI.” But what does that really mean? In this article, we will shed light on the key differences between these concepts, clarifying their unique characteristics and applications.
Read More
We should call it. Time of Death: June 2023. It's a mournful day for the self-proclaimed 'web3' evangelists as their underwhelming and short-lived metaverse breathes its last breath. But fear not, dear readers, for they have a brilliant new plan! They shall now rebrand themselves as the all-knowing 'Cloud AI' experts. How exciting!
Read More
Hold onto your seats because Apple just unleashed their latest masterpiece upon the world: the Apple Vision Pro! Brace yourselves for the mind-blowing blend of reality and digital nirvana.
Read More
User experience (UX) design is an integral process utilized by design teams to craft products that offer meaningful and relevant experiences to users. It encompasses the entire journey of acquiring and integrating a product, encompassing branding, design, usability, and functionality.
Read More
In today's rapidly evolving technological landscape, businesses are compelled to adapt and embrace digital transformation to stay competitive.
Read More
In the realm of business and commerce, the terms "branding" and "marketing" are often used interchangeably. While both concepts play crucial roles in shaping a company's success, it is important to recognize that branding and marketing are distinct activities that serve different purposes.
Read More
NFTs and Crypto initially defined what was possible. But as it turns out, the grifters dominated the marketplace and fools rushed in.
Read More
Twitter's paid identification system, commonly referred to as "blue verification," has been controversial since its inception.
Read More
The forgotten opportunity to optimize the only unoptimized step of your paid funnel is ASO. The user journey doesn’t stop with a tap on an ad. The app store is a crucial part of converting paid installs. Fight ever-increasing cost per installs (CPIs), increase your return on ad spend (ROAS) and hit your targets.
Read More
We practice a “Brand First” methodology that begins with understanding and developing a brand strategy and ends with the brand’s creative expression.
Read More
Storytelling is one of the most powerful ways to breathe life into your brand and often called one of the main components of a content marketing approach.
Read More
Here's the cool thing about content marketing: Despite a misconception that it's always a top-of-funnel tactic, content marketing can help reach people at any stage of the funnel, and as those people continue their interactions with your brand
Read More