CASE STUDY

Baristas vs. Billionaires

THE PROBLEM

Starbucks faces allegations of over 100 labor law violations as award-winning filmmakers bring workers’ stories to the big screen.

THE OPPORTUNITY

Director Mark Mori and Executive Producer Glenn Silber contacted CurtDoty.co to bring this film to life in its’ final phase of finishing and entering the film festival cycle. Baristas vs Billionaires, a bold new documentary exposing the grassroots labor movement led by young Starbucks baristas, is poised to become a cultural flashpoint in the national conversation about labor rights, equity, and generational power shifts. Narrated by Academy Award® winner Susan Sarandon and directed by Oscar-nominated and Emmy Award-winning filmmaker Mark Mori (Bettie Page Reveals All), the film uncovers Starbucks’ illegal union-busting tactics and spotlights the workers fighting back.

THE SOLUTION

Having watched an early cut at a screening of the film, Curt had immediate thoughts on logos for the film. He began sketching and after a few rounds and multiple directions, the final logo evolved. A parody of the famous Starbucks logo at first glance with a twist of revolt and a violator banner of who the fight was against. This logo was incorporated into the main title of the film, social media, key art and marketing materials.

THE POSTER

THE PRESSKIT

Creative Director Curt Doty adds, “I have always been a fan of Starbucks and their brand and mission. After watching this movie and hearing the gut wrenching stories of what these baristas have gone through, it shattered this illusion I had. I am proud to stand tall with these young people standing up for workers rights.”